Minnowrock.

Investment & Advisory

Invest. Advise. Co-operate.

We are operators before we are investors. We hold what we buy, we answer to no fund clock, and we love growing great companies — sales, operations, AI, people. We bring our experience and execution to each investment.

01 — Approach

Operator capital

We don’t “roll-up” businesses, we “roll-into” businesses with capital, solutions, and expertise. We have built, run and exited businesses ourselves. When we take a position we are prepared to operate and win.

No clock

Our capital is our own. There is no fund life, no forced exit, no quarter that has to be made. That freedom lets us be patient where patience actually compounds, and decisive where speed matters.

Growth Leverage

Increase sales, leverage AI, staff up people — in addition to taking a financial position, we execute growth plans and make things happen.

02 — Focus

We are deliberately narrow. If a company sits inside these lines, a conversation is usually worth both of our time.

Profile
Founder- or family-owned
EBITDA
$250K – $10M
Sectors
AI-Native Companies · Professional Services · Technology · Main Street
Geography
United States
Structure
Majority, minority, or advisory engagement
Horizon
Indefinite

03 — People

Thomas Farrell

Founder

Thomas has spent his career close to small businesses. He is the Founder of PEO Spectrum, where he bootstrapped and built the nation’s largest PEO brokerage. Thomas’s work has helped thousands of companies improve their bottom line through streamlining HR and reducing health insurance costs.

Upon selling PEO Spectrum to The Alera Group, a top national insurance brokerage, Thomas focused on PEO/Insurance industry synergies and integration. Prior to PEO Spectrum, Thomas started three smaller companies in lead-generation, alternative marketing, and real estate.

Thomas is a graduate of Brown University, a YPO member, and serves on various private and non-profit boards.

Get in touch

04 — Contact

If you are building something you’d like to grow or exit, we would like to hear about it.

Owners, operators, and the brokers and bankers who represent them — write directly. Every note is read by a person.